Wind Mobile launch: Celebrating Common People Theexperiential campaign for Wind (now Freedom Mobile) celebrated our customers — the common people — by literally putting them on a pedestal. This included a 20-foot statue at the media launch at Queen’s Quay terminal, a team of actors standing on pedestals who shared their mobile phone experiences with people on the street — and encouraged consumers to express themselves on camera about what it is that they wanted from a mobile phone company. Ten eight-foot statues in Toronto and six in Calgary were placed in high traffic locations and were relocated to different locations each day to increase exposure and generate word of mouth. The Wind Mobile campaign won a Marketing Magazine Best in PR award.
Ontario Nurses Association: Value The Invaluable For the ONA's biennial convention, we didn't just want to make ads; we wanted society to remember that nurses were as valuable as our most celebrated stars and heroes. So we literally gave real nurses the red-carpet treatment at the event with photo-snapping paparazzi and autograph-seeking fans. We also set up a special photo booth where nurses at the convention could get their own MVP hockey-style card with their photo, name, and team. Over half of the 1,000 nurses at the convention patiently waited in line to get their card so it was a huge hit. This part of the campaign was done on a shoestring budget and we had a week to figure out what to do and how to do it.
And it synced perfectly with the print campaign and radio that put nurses in the places we reserve for sports celebrities.
"Great Shift" radio with Toronto Maple Leaf broadcast legend Joe Bowen.
Greenpeace Public Notices Greenpeace wanted to raise awareness before the provincial election about how Ontario was planning to bury nuclear waste close to heavily populated areas.
Feigelsohn & Kellar "Bequeathing Chaos" direct mail Feigelsohn & Kellar is a law firm specializing in estate structuring for families with a net worth over $40,000,000. More than traditional estate planning, they take family dynamics into account and preempt family conflicts other lawyers don't even consider. A non-traditional law firm needed non-traditional direct mail so we did this: a high-end yet provocative direct mail piece that made the extremely affluent rethink if their estate was in order — or if their last will and testament was going to bequeath a legacy of chaos.
GoRving classified ads We needed the public to rethink recreation vehicles — they weren't for trailer park folk but for families who wanted to vacation in style. The cottage crowd. But instead of being limited to one lake, you had the whole country as your vacation property.
Contact Jason.
Looking for a freelance copywriter? Drop me a note on the scope of work and anything else you'd like to share.
If you want to call me please "Submit" your form and you'll get my digits.