Recognize Immigrant Credentials The campaign did pretty well at the shows: Marketing Magazine Gold, Bessies Gold, ADCC Silver, New York Festivals Bronze. Shortlisted at Cannes.
Wind Mobile Part of a launch for a new company (now Freedom mobile). The TV ties in with the statues we put up around the city.
Prince Edward Island Tourism Trying to sell the spirit of a place before showing the geography (which the print campaign did).
Scotts Turf Builder Based on an age-old truth: Men freak out when thinning happens. Did three of these and while they're not medalists, I like 'em: "For a thicker life..." One of my fave lines.
Ontario Ministry of Health Did a couple of these and I was proud to get the government to buy an actual advertising idea — and one that picked up a Marketing Magazine Certificate.
Canadian Diabetes Association This got pulled after a bit because someone said that the "Eenie Meenie" rhyme had a racist version that we had not been aware of. That's really unfortunate, but I think the creative is cool in a kind of M. Night Shyamalan way.
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